Waterford creates new Cuvée with artist – The Spirits Business
Irish whiskey producer Waterford Distillery has teamed up with French artist Nathanaël Koffi for the creation of its flagship Cuvée bottling.
The new whiskey, named Koffi, will be released in autumn this year.
The 27-year-old artist has designed a label that reflects Waterford Distillery’s ‘unique production methodology’ – which includes terroir-driven distillations, organics and long fermentations.
The contemporary, vibrant visuals are said to mirror the colours of Ireland, terroir, barley, heritage and greenery.
Koffi said: “Through layering colours and patterns, I have aimed to capture the multi-dimensional and complex natural flavours of this ultimate Waterford Whisky Cuvée. It harnesses everything I love about Waterford Distillery and its whiskeys: body, texture and avant-garde methodologies.”
Waterford Distillery produces whiskey using scientifically-proven, terroir-driven methodology, where the influence of soil, microclimate and place impacts the flavour compounds in barley, and therefore in the spirit.
Mark Newton, head of brand at Waterford Distillery, said: “We need a radical artist who can not only create the necessary visual energy for a bottle, but someone who could represent sensory complexity – the very purpose of our Cuvée concepts – so strikingly.
“Nathanaël’s paintings, and his often unusual canvasses, stand out a mile; a supreme talent, he was a very natural choice.”
The brand works with up-and-coming artists in an effort to ‘interpret the complex layers of its flagship whiskey’, and has previously worked with Irish artist Leah Hewson in 2021.
Earlier this month, the distillery secured a €45 million (US$47.8m) funding package from HSBC UK to expand internationally.
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